Home » Children's Books » Big Data Marketing: Engage Your Customers More Effectively and Drive Value


Reg. Price
Sale! 6.94
* Discount only for limited time, Buy it now!
You Save $ (



"This Best Selling Big Data Marketing: Engage Your Customers More Effectively and Drive Value Tends to SELL OUT VERY FAST! If this is a MUST HAVE product, be sure to Order Now at Amazon.com to avoid disappointment!"
SHARE IT |

Big Data Marketing: Engage Your Customers More Effectively and Drive Value


Big Data Marketing: Engage Your Customers More Effectively and Drive Value


Leverage big data insights to improve customer experiences and insure business success

Many of today’s businesses find themselves caught in a snarl of internal data, paralyzed by internal silos, and executing antiquated marketing approaches. As a result, consumers are losing patience, shareholders are clamoring for growth and differentiation, and marketers are left struggling to untangle the massive mess. Big Data Marketing provides a strategic road map for executives who want to clear the chaos and start driving competitive advantage and top line growth. Using real-world examples, non-technical language, additional downloadable resources, and a healthy dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing.

  • Explains how marketers can use data to learn what they need to know
  • Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI)
  • Provides a five-step approach in the journey to a more data-driven marketing organization
  • Author Lisa Arthur, the Chief Marketing Officer for Teradata Applications, the leader in integrated marketing software, meets with thousands of CMOs and marketing professionals annually through public speaking and events

Big Data Marketing reveals patterns in your customers’ behavior and proven ways to elevate customer experiences. Leverage these insights to insure your business’s success.

  • Used Book in Good Condition

We have searched the web to find the best prices available. Click Here to find out where to get the best deal on Big Data Marketing: Engage Your Customers More Effectively and Drive Value

Check for Special Price Today!

Wooww, nice product! I want to share this product!
facebook
twitter
stumbleupon
Delicious
reddit
Digg

What customers say about Big Data Marketing: Engage Your Customers More Effectively and Drive Value?

  1. 10 of 11 people found the following review helpful
    5.0 out of 5 stars
    Marketer’s Survival Guide, October 13, 2013
    This review is from: Big Data Marketing: Engage Your Customers More Effectively and Drive Value (Hardcover)
    This is a no-nonsense, “call like it is” book on what marketing means in the 21st century. While the title says “Big Data” the book is more about how marketers, of all kinds and levels, need to think about and do their jobs. Granted, big data is a core part of understanding buyer experience expectations and making fast, smart decision,; the book goes well beyond the ‘whys’ and is designed for the seasoned CMO as well marketers starting their career.

    What I found refreshing was that Lisa kicks off her discussion and makes the case for why the customer experience is the raison d’ etre of marketing (chapter 3). Her humorous explanation of why marketing has lost much boardroom cred is equally refreshing as it is honest. In the context of the discussion of the evolving, healthy tension filled relationship between the CIO and CMO (chapter 5), the book does a great job of defining what a Chief Digital Officer (CDO) is. The discussion gives the reader enough information to understand there is no one-size fits all and how to define the role in a way that is best for your particular company and market.

    With that as a back drop, the balance of the book is spent on Lisa’s 5 marketing steps: Get smart/get strategic, tear down silos, untangle the data hairball, make metrics your mantra, and process is the new LBD. Don’t let the snappy titles mislead you into thinking the chapters are lightweight fluff. Each is balanced with actionable advice, 3rd party expert input and discussion around topics that few authors are brave enough to tackle. For example, in step 1 – get smart, the chapter tackles head the lack of vision and strategy that abounds in so many companies these days. The author then provides the five fundamental components that must exist for any market plan to work: customer interaction, analytics strategy, data strategy, organizational strategy, and technology strategy. These are followed by how to go about developing each component based on best practices. Each chapter is wrapped up with a list of terminology and ‘dos and don’ts’.

    The back end of the book is dedicated to how to drive value through marketing. That’s not just in terms of improving lead conversion but also how to communicate that value to management. It’s in this section that the author deeply delves into the role big data plays and how to implement it in your organization. What I really appreciated in the book were the footnotes, references and list of where to get more information.

    I expect this book will have a long life because it is actually useful. I have to attribute it to the author’s many years of being a CMO / VP of Marketing. Her ‘been there, done that, here’s how to do it better’ candid writing style coupled with many interviews and examples makes the book valuable.

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  2. 6 of 6 people found the following review helpful
    5.0 out of 5 stars
    Turning a Vision into Reality, January 4, 2014
    By 

    This review is from: Big Data Marketing: Engage Your Customers More Effectively and Drive Value (Hardcover)
    As an experienced marketer with many Public as well as private start-ups, I have experienced grand successes and devastating failures. The keys to the kingdom of true success lie in engaging customers in a way that inspires and delights them to loyalty. Of course, this drives revenue and value, but how to accomplish this in an age of information overload?
    “Big Data Marketing” motivates me as a continuing student of marketing to pursue a new skill set by acquiring some IT expertise.
    In the meantime, my impression of this text is that the recommendations are not only sound, but clearly understood.
    The “Do’s and Don’ts” sections and step-by-step approach to data-driven marketing are easily digestible.
    The key point of collaboration across the enterprise is not to be underestimated.
    Don’t buy 1 copy of this text: buy 5 and give them to your counterparts in other departments!
    The revelation of hiring marketing staff with IT experience and hiring IT staff with marketing experience is brilliant. I will keep this in mind for my next job search and for the hiring of additional staff members.
    I am left with the thoughts of: Get Real. Collaborate. Align to Customer. Communicate. Accelerate. Win.
    The vision of big data marketing as an ally to help us do beautiful, helpful things is attainable, and this text provides a starting point to turn that vision into reality.
    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No

  3. 3 of 3 people found the following review helpful
    5.0 out of 5 stars
    Excellent advice in this book well worth the purchase price, November 26, 2013
    By 

    This review is from: Big Data Marketing: Engage Your Customers More Effectively and Drive Value (Hardcover)
    I think this is a great book. Understandable with real world examples.

    According to Arthur;

    1) The customer is now at the center of everything a marketer does
    2) Marketing is asking and listening rather than pushing a message as was done in the past
    3) Digital disruption has provided the tools a marketer can use to determine who is listening, what they are interested in and who they are sharing the message with. This information can readily be combined with information from customer service and operations to give business executives a real time picture regarding who is ready to buy what and when.
    4) Successful organizations will have one master data depository that is shared across the organization
    5) A team effort is essential. Marketers must tear down silos within their organization and partner with IT in order to succeed
    6) Marketers will be measured AND REWARDED ON their success in engaging customers. Rewards will be based on metrics shared throughout the organization.
    7) Metrics like ROI, ROMI, and ROMMI (return on marketing marginal investment) all will become common place to the marketer’ vocabulary in the future.
    8) Process is key!

    I think you will find the excellent advice contained in this book well worth the purchase price

    Help other customers find the most helpful reviews 

    Was this review helpful to you? Yes
    No


The Valley of the Shadow: A Cornish Mystery (Cornish Mysteries)

Price $ 34.99
1.85
Save $ 33,14 ( 94,71% )

Find great book deals here